Amos Yeo is a International Gaming Marketer based in Singapore whose regional experience has spanned HoYoverse, PlayStation and Take Two Interactive. Check out my work here.
At HoYoverse, I look after the public relations communications of Genshin Impact, Honkai: Star Rail and Zenless Zone Zero. I also planned and ran the global media junket for Zenless Zone Zero, and make connections with media at our various events.
HoYoverse
As Private Division's first Asia based employee, I laid the groundwork for Private Division's presence in APAC, working closely with First Party Platforms, junior staff, agencies and vendors to promote and market Private Division's games in the region.
Private Division (A label of Take Two Interactive)
At Sony Interactive Entertainment, I planned and strategised PlayStation's digital marketing, community and eSports efforts in the South East Asian region (Singapore, Malaysia, Thailand, Philippines, Vietnam and Indonesia), ran game events, and worked on other traditional marketing roles.
Sony Interactive Entertainment
I worked with Riot Games on a contract basis on their marketing strategy for League of Legends and VALORANT esports for APAC.