Bloodborne Media Drop

To generate interest for the PlayStation 4 exclusive Bloodborne, we created a teaser to drum up buzz among bloggers and journalists.

Based on the lore of the game, where beasts overrun a gothic town, we sent out quill pens, whose 'feather' was taken from one of the beasts in-game.

Accompanied with a letter written in the flavour of the game, it generated plenty requests for the game among the media.